The Ultimate Speaker’s Guide

Packed cover-to-cover with invaluable information, THE ULTIMATE SPEAKER’S GUIDE is the new bible for communicators. With almost two decades of industry knowledge under her belt, Kathy Carlton Willis has coached hundreds of speakers to help them develop successful speaking businesses. This book covers all the tips, tools, and takeaways you’ll need to ensure that your audience increases and your message is heard, including:

  • Setting up your business
  • Finding a brand that fits
  • Getting more bookings
  • Polishing your style
  • Discovering God’s plan for your business

An extensive resource section containing a sample contract, media interviewing tips, fee schedules, checklists, and much more, makes THE ULTIMATE SPEAKER’S GUIDE an essential toolkit you’ll use time and again.

Endorsements

Kathy Carlton Willis is a gifted communicator. In The Ultimate Speaker’s Guide, she shares many of the tools that have worked for her throughout her career. Her passion to help others is obvious in all that you read. Whether you are a new speaker, just starting out, or someone who has been speaking for years, I encourage you to take advantage of Kathy’s wisdom and experience. You won’t be sorry. I am proud to call Kathy a trainer for our CLASS Staff, teaching others to be all that God has called them to be.

– Florence Littauer, International Speaker, Author. Founder of CLASSEMINARS (Christian Leaders, Authors and Speakers Seminars)

Whether you’re a beginner or a seasoned professional, The Ultimate Speaker’s Guide is a MUST resource for all speakers! I love that Kathy covers it all—the spiritual and the practical—from discerning God’s call, to honing your craft, to branding and creating a platform. This book is a rich toolkit of resources you will turn to again and again. It’s already become my go-to guide. It’s like having Kathy as your personal coach!

– Nancy Stafford, Actress (“Matlock”), Speaker, Author of The Wonder of His Love: A Journey into the Heart of God and others.

The Ultimate Speaker’s Guide is a comprehensive guide to developing or advancing a speaking career. Kathy Carlton Willis poured herself and her years of experience and expertise into this book. It is the best book I’ve seen for both speaker-wannabes/oughta-bes and frequent-flying pros. Kathy’s spiritual depth and integrity offer helpful balance to the very me-centered industry of building and expanding a platform. She shares with generous abandon from her years in the industry and possibly has written herself out of a job with this book. The clean, bullet-point style and good illustrations make for an easy read. The Ultimate Speaker’s Guide removes all excuses for speakers who want to plunge into speaking, professionalize their platform, or expand their reach.

– Jane Rubietta, Platform and Book Coach, Author, International Speaker

Whether you are beginning to speak or a seasoned speaker, The Ultimate Speaker’s Guide is a book that you need to read and reference often. Kathy Carlton Willis has packed this title with valuable information. The book is targeted specifically to Christian speakers, yet every speaker will gain insights in these pages. As you read this book, keep your highlighter and post-it tabs handy so you can return to it over and over and glean the wisdom in these pages. I highly recommend this well-written title.

– W. Terry Whalin, Bestselling author of over 60 books www.terrywhalin.com

From first page to last, beginning with the need for prayer and ending with a vast index of speaker helps, Kathy Carlton Willis’ The Ultimate Speaker’s Guide covers all those questions aspiring speakers need to ask. Want to know how to put together a program? It’s in there. Need to increase your bookings? It’s in there. Want to learn how to create a contract or pack your suitcase or deal with challenges? Yes, it’s all in there. A must-have toolkit for speakers!

– Vonda Skelton, Speaker and Author, Founder of Christian Communicators Conference

I’ve learned great speaker tips from Kathy Carlton Willis for years and trust her sound advice. Kathy has offered everything any speaker needs for a successful career. Zip over to your favorite bookstore or web-store to order this book immediately! You’ll be glad you did.

– Edna Ellison, Ph.D., www.ednaellison.com, Author of 29 books, Co-Author of Called to Write: 7 Principles to Become a Writer on Mission

Kathy Carlton Willis wrote the book on speaking—literally. As a writer and speaker, I’m often confronted with questions about protocol, promotion, and purpose. These are often questions you can’t quickly Google for an answer. This is why I’m so glad my friend Kathy Willis, a seasoned communicator, has written a comprehensive guide for speakers, whether you’re an emerging speaker or a career professional. This is one reference book all Christian communicators need on their shelves. Make the investment today and this book will help you improve your God-given ministry of speaking.

– Daniel Darling, Multi-published Author and VP for Communications for the Ethics and Religious Liberty Commission of the SBC

Want to share God’s truth, tell your stories, encourage audiences? Then this is the book for you! In The Ultimate Speaker’s Guide, Kathy Carlton Willis offers creative and solid guidelines for new speakers striving to create their ministries or veteran speakers seeking a tune-up for their platforms. I wish this book had been available when I started speaking years ago.

– Sandra P. Aldrich, International Speaker and Award-winning Author, Former Senior Editor of Focus on the Family

For years I’ve watched Kathy Carlton Willis in action as a speaker and as a speaker’s coach through her communications company, and I’ve admired her creativity, professionalism, and excellent advice. Now I’m thrilled that she’s made her wisdom, insight, and abundant ideas and tips available to even more communicators through her book The Ultimate Speaker’s Guide. What a gift for those of us who speak! I plan to keep this toolkit of resources at the top of my pile to refer to again and again. I’m thankful for Kathy and know you will be, too.

– Twila Belk (aka The Gotta Tell Somebody Gal) Speaker/Author, including The Power to Be: Be Still, Be Grateful, Be Strong, Be Courageous

Whether you’re new to speaking to promote the message God has given you or have been doing it for a while, you’ll find a wealth of practical help in The Ultimate Speaker’s Guide. Kathy’s experience as a speaker and trainer fills a void in resources for Christian speakers.

– Lin Johnson, Write-to-Publish Conference Director, Managing Editor of Christian Communicator

Kathy Carlton Willis is a seasoned pro with over thirty years of experience in the communications industry. In her latest book, The Ultimate Speaker’s Guide, Kathy shares invaluable techniques based on this personal experience. The book is filled with up-to-date resources to equip and encourage communicators. Whether you are just starting out or you are a veteran speaker, there’s something for you. You will find practical new tools to establish, enhance, or expand your speaking platform. Kathy serves on the CLASSEMINAR staff and is a frequent faculty member at the CLASS Christian Writers Conference. The information in this book is sure to ignite your passion for speaking and provide you with all you need to accomplish your goals.

– Gerry Wakeland, President, CLASSEMINARS, Inc., Speaker and Church Ministry Staff, Encourager, Mentor and Trainer

Today, it’s not enough for a speaker to be an impressive orator, who can craft compelling presentations and deliver them with great aplomb. Knowing this, Kathy has written The Ultimate Speaker’s Guide, addressing everything from the initial idea of becoming a speaker to all that is required to establish and run a thriving business, capable of successfully utilizing the Internet and media for marketing and promotion. The Ultimate Speaker’s Guide offers more vital information and practical help than I’ve seen in any other single resource in my over twenty years speaking. Speakers at any level of experience who read this book will find invaluable information to enhance and extend their platform.

– Pamela Christian, Speaker, Media Personality, Known as “the faith doctor.” Author of Examine Your Faith and other books

Kathy Carlton Willis’ The Ultimate Speaker’s Guide is a must have on every speaker’s bookshelf. By the end of this book there will be no question as to the best way to proceed with a speaking career. Willis includes tips on every subject related to speaking and provides instructions to apply those tips to your speaking career. Whether a new speaker or a seasoned one, you will learn from the expertise of Kathy Carlton Willis found in The Ultimate Speaker’s Guide.

– Linda Gilden, Author, Writing Coach, Writers’ Conference Director, Co-Author of Called to Write: 7 Principles to Become a Writer on Mission 

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